Multimedia Barbie

This year for the first time, Mattel allowed the public to choose Barbie’s next career and girls overwhelmingly voted that she should be a TV news anchorwoman.  And guess what? She comes with her own camera, making her a multimedia Barbie. The results were announced last week at the International Toy Fair being held in New York. Apparently all voters taken together picked computer programmer for her new job, which will be her 125th. It was the girl voters – who are obsiously their target audience – who wanted her to report the news, so Mattel decided that would be her 126th line of work. Yay! The profession’s not dead after all.