Here’s my latest story for poynter.org. about a student newspaper, the Minnestoa Daily, using an experimental Facebook application to draw readers to its website. The application rewards readers with points for, say, sharing stories, posting them, writing a letter to the editor, and high points scorers cash them in for prizes – like tickets to see the Minnesota Twins.
It’s still in the experimental phase, but what’s interesting about Facebook is the sharing ethic which allows the newspaper to push news to readers, rather than just sitting there and waiting for readers to come.
journoprof 